Category: Advertising

Bi-monthly Metro. New Auckland Weekly Soon

Bauer is turning Auckland city magazine Metro from a monthly to a bi-monthly publishing once every two months, it is understood. The change is believed to be linked to Bauer launching of a new weekly title that will be unveiled on Thursday. Metro has struggled a long time against shifts in the way people use media – all print publications have. Bauer has been ways for it to maintaining its share of advertising income. The end to publishing ten issues a year will be a loss for those of us who have seen it as at historical centre of Auckland’s media heritage. But many will be relieved the brand has survived to live again another form, albeit with fewer issues.

Simon Wilson and editor Susannah Walker
Simon Wilson and editor Susannah Walker

 

Nadia Lim will have her own magazine like Oprah
Nadia Lim will have her own magazine

But the focus on current affairs did not lessen the financial challenges on the magazine,

Bauer NZ chief executive Paul Dykzeul would not give details on a new weekly for the eastern suburbs but on September 23 the Herald reported him saying the new magazine would not not intrude on Bauer’s existing titles.

The Herald Media column wrote:

“Among … other projects  Bauer is developing a bi-monthly magazine based on the thoughts and celebrity of 2011 MasterChef winner Nadia Lim.

Lim is one of the founders and a shareholder in the food delivery firm My Food Bag. However the Nadia Lim magazine is a venture between her and Bauer, and does not involve My Food Bag.

Lim’s PR consultant, Deborah Pead, optimistically compared the magazine to O: The Oprah Magazine in the US.

The magazine would not be solely about food and would include travel and Lim’s stories about entrepreneurs,” Pead said.

Bauer New Zealand CEO Paul Dykzeul confirmed going bi-monthly was one of the options being considered and said details of a new weekly would likely be announced on Thursday.

 

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Fight Club: Sky versus TVNZ

No Hilary – No Cry Paul Henry is still a threat to TVNZ Breakfast

CAPTION: Sam Hayes has been a breath of fresh air.

MediaWorks has problems ahead. But Hilary Barry’s exit from Mediaworks has not been the cataclysm TVNZ might have hoped for. Last month journalists shed tears in column inches because the “much loved” newsreader had resigned. Many of us expect she will wind up at TVNZ in a revamp of its programme Breakfast. (See “An Angel at Our Newsdesk”, zagzigger.com passim)

Continue reading No Hilary – No Cry Paul Henry is still a threat to TVNZ Breakfast

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Fight Club: Sky versus TVNZ

Kiwi “Celebs” Ashamed Of Being Paid They want you to think they are doing for love

CAPTION: You can bet the Donald got paid.

Some so-called “celebrities” are refusing to allow declarations when have been paid to plug products and services. The acknowledgements are required in of advertising rules. PR sources won’t name names otherwise the celebs and their agents will pack a sad.  Some think that admitting being paid cheapens image and they want to pretend they are doing it for love.

Hanover man Richard Long - he got paid.
Hanover man Richard Long – he got paid.

I’m told that advertising agencies are not too concerned, and advertisers are relaxed as well. Two PR would not comment publicly because it would hurt their negotiations.

What are the tackiest endorsement from a kiwi so called celebrity?

“If someone complains to the Advertising Standards Complaints Board, we get a black mark. said one PR. Its a funny one. I just assume they are paid – either in cash or in contra.  To refuse to admit you are being paid suggests it is something to be ashamed of – and that is an even worse look.

 

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Fight Club: Sky versus TVNZ

Max Key And The Unlit Smoke. It’s A Publicity Stunt, Innit?

Caption: This picture was bound to be contentious 

It might be that that media have got carried away criticising Max Key for posing with a smoke for this Remix “fashion shoot.” The PM’s son was his undies, airing his shoulders and wearing a bandana, to show how cool smoking really is.

Topless photo of a cancerous lung.
Topless photo of a cancerous lung.

I can’t get too upset about the PM”s son in his gruds. It is hard to not believe this is a publicity stunt that is delivers more media coverage. In my opinion a fashion magazine like Remix would have known that putting a cigarette PM’s would get coverage, and it did.  That is celebrity publicity. But please – Max – don’s start using Dad’s logic to explain his your way out of trouble.

Continue reading “Max Key And The Unlit Smoke. It’s A Publicity Stunt, Innit?”

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Fight Club: Sky versus TVNZ

Maori TV Cash is Political Payment To The Maori Party RNZ left to fight a growing crisis

CAPTION: Former star interviewer Mihi Forbes left Maori TV to join Carol Hirschfeld at Radio New Zealand.

For those who support public broadcasting there is a good case for both Maori Television and RNZ to be handed more money. In my opinion, National has helped Maori TV because it needs Maori Party support. It has ignored RNZ because it just doesn’t like its flavour of news. Which is why if there was any hope of RNZ getting relief in the Budget, it probably disappeared with the appointment of John Campbell for the new-look Checkpoint. (Realistically there was no chance at all).

Continue reading Maori TV Cash is Political Payment To The Maori Party RNZ left to fight a growing crisis

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Fight Club: Sky versus TVNZ

Is Anybody Watching The ads? More ad time is the problem not the solution

Maybe the cheap and nasty ads are the ones we watch.

Having suffered saturation advertising on Kiwi television, many New Zealanders visiting Britain relished the civilized approach there. The BBC had no advertising and the commercial channels had severe limits. As a result, you watched more entertaining TV and paid more attention to the fewer ads you watched.

It seemed the Brits had devised a system that mixed commerciality with public service and the viewer was at the centre of the TV world. At around one twentieth the population, New Zealand could never afford such a system. Instead NZ developed a system that gave advertisers power over programming and allowed with generous taxpayer funding for mostly advertiser-friendly programming.

Continue reading Is Anybody Watching The ads? More ad time is the problem not the solution

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Fight Club: Sky versus TVNZ

Toby and Biggsy, and Duster too Three Top Admen On Assignment

Batts: My favourite ad while Toby Talbot was executive creative director at DDB New Zealand.

Toby Talbot is to join Peter Biggs and Philip (Duster) Andrew at Assignment Group soon, and I wonder if as a result there will be a change of style at the mysteriously low key marketing company.

Toby Talbot
Toby Talbot

Talbot has left his job as chief creative officer at DDB in Australia, and is due to start at Assignment in July. The move brings three top names in New Zealand advertising together in an agency that famously shuns publicity.

Continue reading Toby and Biggsy, and Duster too Three Top Admen On Assignment

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Fight Club: Sky versus TVNZ

Richie McCaw’s big spin for Fonterra Using national hero for patsy questions is wrong

I’m taken aback by the latest PR campaign for Fonterra where “Richie McCaw asks the Tough Questions.” Is this really what has New Zealand’s most admired man and most valued sponsorship property has come to? In a series of videos for Fonterra, “Ambassador” Richie McCaw calls in for chats with dairy farmers at 4.31 am  – in the video above it’s with his sister and brother in law, who are very happy to be part of Fonterra.

Continue reading Richie McCaw’s big spin for Fonterra Using national hero for patsy questions is wrong

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Fight Club: Sky versus TVNZ

Merger might mean return of paywall idea Advertisers mull merger

Advertisers meet die their regular meeting next Wednesday with a big focus on the impact of the merger of NZME and Fairfax New Zealand. The big concern for them is that ad rates should not go up. Another question: Will Stuff.co.nz  and nzherald.co.nz be more distinct and make it easier for advertisers to target audiences, and revive the idea of a paywall?

Continue reading Merger might mean return of paywall idea Advertisers mull merger

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Fight Club: Sky versus TVNZ