Category: Marketing

Real Housewives: Reality TV And Manufacturing Outrage Opinion

Due to a technical glitch: An earlier version of this story was posted in error.

Bravo will be hoping that media coverage over use of the N word on Real Housewives of Auckland will translate into ratings and advertising dollars.

It seems highly unlikely the incident was scripted. Why would anybody want to be shown using such a racist term?

Continue reading Real Housewives: Reality TV And Manufacturing Outrage Opinion

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Fight Club: Sky versus TVNZ

Kiwi “Celebs” Ashamed Of Being Paid They want you to think they are doing for love

CAPTION: You can bet the Donald got paid.

Some so-called “celebrities” are refusing to allow declarations when have been paid to plug products and services. The acknowledgements are required in of advertising rules. PR sources won’t name names otherwise the celebs and their agents will pack a sad.  Some think that admitting being paid cheapens image and they want to pretend they are doing it for love.

Hanover man Richard Long - he got paid.
Hanover man Richard Long – he got paid.

I’m told that advertising agencies are not too concerned, and advertisers are relaxed as well. Two PR would not comment publicly because it would hurt their negotiations.

What are the tackiest endorsement from a kiwi so called celebrity?

“If someone complains to the Advertising Standards Complaints Board, we get a black mark. said one PR. Its a funny one. I just assume they are paid – either in cash or in contra.  To refuse to admit you are being paid suggests it is something to be ashamed of – and that is an even worse look.

 

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Fight Club: Sky versus TVNZ

The Bachelor Media Circus Goes To The Next Stage Naz says: "Hit Me In Head To Shut Me Up

I don’t know if there was any money in media promoting this latest Duco fight event. But publishers and the events company seem to have taken leave of their senses. They are promoting a Duco talent search for a woman to fight “The Bachelor” contestant Naz Khanjani. In a video promoted by media she invites people to punch her in the head to “shut me up.”

Naz asks:

“I’ve already got boob job, does anyone back themselves to give me a nose job?”

Duco has (bad) form in this area. Last year it wanted to put  impaired Teina Pora. So you’d think media would know better. Perhaps the worst example was in a Stuff – which ran the headline. “Who Wants to hit Naz in the Face”  I know, these Duco support fights are just publicity to promote people paying to see main event boxing even on Sky.

Continue reading The Bachelor Media Circus Goes To The Next Stage Naz says: “Hit Me In Head To Shut Me Up

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Fight Club: Sky versus TVNZ

Max Key And The Unlit Smoke. It’s A Publicity Stunt, Innit?

Caption: This picture was bound to be contentious 

It might be that that media have got carried away criticising Max Key for posing with a smoke for this Remix “fashion shoot.” The PM’s son was his undies, airing his shoulders and wearing a bandana, to show how cool smoking really is.

Topless photo of a cancerous lung.
Topless photo of a cancerous lung.

I can’t get too upset about the PM”s son in his gruds. It is hard to not believe this is a publicity stunt that is delivers more media coverage. In my opinion a fashion magazine like Remix would have known that putting a cigarette PM’s would get coverage, and it did.  That is celebrity publicity. But please – Max – don’s start using Dad’s logic to explain his your way out of trouble.

Continue reading “Max Key And The Unlit Smoke. It’s A Publicity Stunt, Innit?”

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Fight Club: Sky versus TVNZ

Spark Puts Lightbox in The Shade Says VOD service is not going to be a big player

Spark is pooh-poohing the Sky TV-Vodafone merger. But by playing down the importance of its own TV venture called Lightbox, Spark implies it does not really plan to compete in the emerging video market. Reacting to the merger announcement today, Simon Moutter said Spark did not compete with Sky.

Lightbox has become an expensive promotion
Lightbox has become an expensive promotion

The real competition in the future of media is with global over-the-top players like Netflix, YouTube and Apple or with direct-to-consumer premium sports content owners, he said. “The reality is that Spark has been competing successfully with a tightly integrated partnership between Vodafone NZ and Sky TV for a couple of years now. Vodafone NZ has been bundling and deeply discounting Sky TV products while Sky TV actively resells Vodafone NZ broadband, he said. “During that time Sky TV’s core subscriber base has declined while Vodafone NZ’s broadband base has had little or no growth since they acquired Telstra Clear nearly four years ago.

Continue reading Spark Puts Lightbox in The Shade Says VOD service is not going to be a big player

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Fight Club: Sky versus TVNZ

Why does the media love itself so much? Ginga of the Nation Replaces St Hilary

CAPTION: I imagine Sam Hayes will develop a warmer style now she is on the weekday 6pm bulletin.

Congratulations to Samantha Hayes for winning her new role as Newshub newsreader. And good luck for her transition to the permanent 6pm role. To be honest, I have always thought her delivery somewhat cold and aloof  – but as a TV3 insider told me – she is experienced now and capable of changing for the new role. My understanding is that Hayes was always the first choice. She has weathered the celebrity storm in the past. As one pal pointed out, Hayes was hammered by the gossip columnist Rachel Glucina. But that is not going to happen while Glucina works with TV3.

Continue reading Why does the media love itself so much? Ginga of the Nation Replaces St Hilary

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Fight Club: Sky versus TVNZ

Is Anybody Watching The ads? More ad time is the problem not the solution

Maybe the cheap and nasty ads are the ones we watch.

Having suffered saturation advertising on Kiwi television, many New Zealanders visiting Britain relished the civilized approach there. The BBC had no advertising and the commercial channels had severe limits. As a result, you watched more entertaining TV and paid more attention to the fewer ads you watched.

It seemed the Brits had devised a system that mixed commerciality with public service and the viewer was at the centre of the TV world. At around one twentieth the population, New Zealand could never afford such a system. Instead NZ developed a system that gave advertisers power over programming and allowed with generous taxpayer funding for mostly advertiser-friendly programming.

Continue reading Is Anybody Watching The ads? More ad time is the problem not the solution

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Fight Club: Sky versus TVNZ

Top newsmen form media agency Jennings and Murphy will work with MSM and indies

CAPTION: Tim Murphy (left) and Mark Jennings.

Former MediaWorks news boss Mark Jennings and former New Zealand Herald editor-in-chief Tim Murphy have formed a new media consultancy with the tagline “all things media”. Zagzigger.com has confirmed the firm – Jennings Murphy – will work on editorial content and how to monetise it.  The new firm is based at offices in Greenlane.
Jennings Murphy is launching at a pivotal point for journalism and the media. Continue reading Top newsmen form media agency Jennings and Murphy will work with MSM and indies

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Fight Club: Sky versus TVNZ

Toby and Biggsy, and Duster too Three Top Admen On Assignment

Batts: My favourite ad while Toby Talbot was executive creative director at DDB New Zealand.

Toby Talbot is to join Peter Biggs and Philip (Duster) Andrew at Assignment Group soon, and I wonder if as a result there will be a change of style at the mysteriously low key marketing company.

Toby Talbot
Toby Talbot

Talbot has left his job as chief creative officer at DDB in Australia, and is due to start at Assignment in July. The move brings three top names in New Zealand advertising together in an agency that famously shuns publicity.

Continue reading Toby and Biggsy, and Duster too Three Top Admen On Assignment

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Fight Club: Sky versus TVNZ

Richie McCaw’s big spin for Fonterra Using national hero for patsy questions is wrong

I’m taken aback by the latest PR campaign for Fonterra where “Richie McCaw asks the Tough Questions.” Is this really what has New Zealand’s most admired man and most valued sponsorship property has come to? In a series of videos for Fonterra, “Ambassador” Richie McCaw calls in for chats with dairy farmers at 4.31 am  – in the video above it’s with his sister and brother in law, who are very happy to be part of Fonterra.

Continue reading Richie McCaw’s big spin for Fonterra Using national hero for patsy questions is wrong

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Fight Club: Sky versus TVNZ