Category: Marketing

The easily offended shall inherit the Earth Farmers had no need to apologise

Advertisers are stuck between a rock and a hard place dealing with people who take offence at everything. I chuckled at a NZ Herald story this week. Farmers apologised for a Mother’s Day email promotion to customers.

Continue reading The easily offended shall inherit the Earth Farmers had no need to apologise

× Featured

Fight Club: Sky versus TVNZ

TVNZ and Stuff in Joint venture Online video news service starts today

A new alliance between TVNZ and Stuff means the two are competing together against NZME. The new online video news service starts on Stuff today (Thursday). The joint venture is said to combine TVNZ video production experience with Stuff’s online distribution network. NZME launched a video news venture recently called Focus recently and NZME has also established WatchMe which includes comedy shows.

Continue reading TVNZ and Stuff in Joint venture Online video news service starts today

× Featured

Fight Club: Sky versus TVNZ