Advertisers are stuck between a rock and a hard place dealing with people who take offence at everything. I chuckled at a NZ Herald story this week. Farmers apologised for a Mother’s Day email promotion to customers.
A new alliance between TVNZ and Stuff means the two are competing together against NZME. The new online video news service starts on Stuff today (Thursday). The joint venture is said to combine TVNZ video production experience with Stuff’s online distribution network. NZME launched a video news venture recently called Focus recently and NZME has also established WatchMe which includes comedy shows.