The Edge FM: Cruise, Crotchgate And Cucumbers

The Edge breakfast crew  – Dom Harvey, Jay Jay Harvey and Chris Randell – are such a big revenue earners for MediaWorks they are even allowed to undermine colleagues at More FM. In case you missed it, last week, The Edge tricked More FM Christchurch breakfast co-host Simon Barnett into thinking he was interviewing Tom Cruise, when it was a Tom Cruise impersonator. Barnett looked silly and sounded devastated. He did not get the joke.

Simon Barnett – tricked.

His co-host, Gary McCormick, was furious and producer Samantha Baxter started sobbing and told her fellow The Edge hosts to “Get a life.  It’s embarrassing. But its hard to be upset for them. Fake celebrity calls are a standard for commercial breakfast radio. But it was surprising they were duped by their own colleagues. In the last survey The Edge had the country’s biggest weekly cumulative reach of 662,300 listeners, ahead of More FM om 517,000.

With The Edge ratings so high Dom, Jay Jay and Chris might feel unstoppable. But there is an old maxim in the media business – be nice to people on your way to the top, because you might meet them again on the way down. They are obliged to be outrageous but they are in the unusual role as husband and wife shock jocks.

Occasionally, the quest for outrage has seen the Edge Breakfast show lose the plot.

In August 2015 the Edge crew had contestants in the  Bachelor competition – women who under contract to Mediaworks – to swallow a cucumber. in my opinion it was demeaning and sleazy at a network that has a lot of kids and teen females innit audience. In April Dom Harvey had published a crotch shot of Bachelorette Chrystal Chenery with a lewd comment.

In October last year the NZ Herald’s Spy reported:

Jay-Jay Harvey disappeared from her morning radio show yesterday morning and hasn’t returned since.

This morning, co-hosts Clinton Randall Dom Harvey opened up about her mysterious disappearance.

“It’s probably time to address the elephant in the room, what is up with Jay-Jay… She was here with us yesterday morning and then mysteriously mid-show she just disappeared.

“It turns out Jay-Jay was in one of the toilet cubicles crying at the time,” the hosts explained.

“Jay-Jay is a sufferer of depression and exhaustion I guess as well. She takes a lot on and she gets to the point where things can get a little bit too much,” said Dom, who said there was “a lot of family stuff going on” in their lives.

Jay Jay cancelled a book tour at the time which described her battle with depression. Media have rightly g0ne out of their way to respect Harvey’s condition and its challenges. It can’t always be easy being a shock jock.

 

 

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