TVNZ’s Ed Kindred: The Aussie Gent Behind Duke

CAPTION: Ed Kindred used to programme UKTV and BBC World channels for New Zealand.

 

Ed Kindred arrived in New Zealand last May with a nuanced understanding of the local TV market. Plenty of Australian media folk jump across the ditch, but Kindred was better prepared than most.The young Sydneysider is programming manager for Duke, a free-to-air channel that has a solid start in a slowed ad market.

How many times can you watch Seinfeld reruns? A few more times on TVNZ’s Duke.

As Sydney-based BBC Worldwide programmer for New Zealand, he was drawn to the idea of having his own free-to-air channel and being able to commission content. Duke has had a good start. One year after its March 20, 2016 launch Duke is distinguished as the only channel on Freeview with a majority male audience. Its audience is 64% male compared to the average 42%.

When it startedDuke was positioned somewhere between male-skewed 7mate in Australia and the similar Dave channel in the UK.

 

For full story: http://www.mediaweek.com.au/mediaweek-nz-profile-ed-kindred/

 

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