Hoping For A News Edge On TV3’s 7pm Project

CAPTION: The main team on the new TV3 show, The Project. They look like a nice bunch.

MediaWorks needs more firepower on “The Project” if it is going to take viewers away from SevenSharp and Shortland Street. Commercially Tv3 is probably doing the right thing abandoning current affairs for comedy at 7pm. But there needs to be an edge to a prime time comedy news show. You assume they are thinking about that.

CampbellLive maintained 7pm ratings a long time,

News producers know the challenge of providing 22 minutes of content each weeknight at 7pm. But I hear the news people have very little involvement. You assume the entertainment people who are largely running The Project are fully aware of the challenges providing 22 minutes of humorous content each night live in prime time. Not only do they need to please the news-magazine audience that has been watching Story, they also have to attract a new audience. THe new show is expected to start next month.

TV3 looked at The Project format back in 2015 when it was looking at a replacement for Campbell Live.

Story was TV3’s last attempt at 7pm current affairs.

They would have looked at the TVNZ attempt at copying the format for the ill- fated first series of Seven Sharp to find what not to do. I am told that, back then, TV3 was frightened off by cost and scale of the Aussie format show. It was tenable for the Ten Network in Australia – it went on to win awards and good ratings – but back then it would not have been economic for TV3. Instead TV3 went for the traditional current affairs magazine format of Story, hosted by Duncan Garner and Heather du Plessis-

The Project in Oz has a news edge.

Allan. Of course that never made financial sense, either. Perhaps they should have stuck with comedy.

Named hosts for The Project are Jesse Mulligan, 7 Days regular Josh Thomson, and popular TV presenter Kanoa Lloyd. They are quite likable but its not apparent where the show will get the energy to carry off a prime time comedy show-Jesse Mulligan cut his teeth on Seven Days and was one of its main writers in the old days. Thompson can be genuinely funny. Its all very nice.

TV3 is said to  have very high hopes for Kanoa Lloyd – the Tv3 reporter and cheery weather woman. Lloyd is personable and is said to be very comfortable in front of the camera. Away from the weather map she may well turn out to be sharp-witted and energetic and will lead the crew into a new era of commercial success at 7pm. Fingers crossed Paul Henry pops in quite a bit – in the early days at least.




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