99 percent pure Jesse Mulligan Let's get realistic about RNZ sponsorship

Radio New Zealand bosses did not even bother asking the government to give them extra money in the May 26 Budget. National has said “No” to the Oliver Twist approach for eight years, so why go through the farce of asking again? Now petitioners are pleading for politicians to relent. But we are beyond non-commercial purity. We need to welcome sponsorship on National Radio and Concert FM as a means to its survival.

The alternative is that RNZ will trim more and more from quality radio shows like the science programme  “Our Changing World,” so RNZ can make ends meet. I know, I know. We’ve been told for decades that sponsorship NatRad or Concert FM would be a travesty. It would be symbolically sad to lose RNZ as a non-commercial haven. Jesse Mulligan’s afternoons show would not be the most lucrative. But commercial sponsorship would be an easy fit. Jesse’s Afternoon is lightand he has a commercial profile outside RNZ. It would still need to be carefully managed by RNZ.  Morning Report and Nine to Noon would be the most valuable to RNZ being the most popular But sponsored news programmes undermines their integrity  Saturday Morning with Kim Hill?  It would be a brilliant choice for a top end brand. And Kim Hill could make it work … with Cartier, but not with Kmart.






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6 thoughts on “<span class="entry-title-primary">99 percent pure Jesse Mulligan</span> <span class="entry-subtitle">Let's get realistic about RNZ sponsorship</span>”

  1. Sponsorship simply puts RNZ on a similar footing to commercial media. After all, advertising is simply a form of sponsorship – I’ll pay you money and you promote my brand. We must either insist the Government maintain full funding for RNZ or accept that ad-free media is of a bygone era and allow RNZ to become fully commercial. There is nothing RNZ can do that other players in the market cannot also do, so the ad-free environment is its only distinguishing characteristic in a market flooded by commercial offerings.

    1. Maybe, But Radio New Zealand has gone purity and it has to look at the the reality of the current situation. Even commercial media have had to make huge compromises.The reality is that RNZ is having to slowly undermine broadcasting to pay for the big push to digital. And that is an area where the commercial sector is already active. It brings in new numbers. But if you have no supporters in government, the only way to fund is to cut back on radio programmes.

  2. It’s going to need one thing or another, although I would prefer that more public money went into a public broadcasting entity.
    Paul Henry convinced me that RNZ has the best early morning radio, and Nine to Noon almost always opens with a story that I feel is a “must listen”.
    We have enough right wing viewpoint on just about every commercial news station, RNZ provides some balance to that.
    If this goes commercial we’d just about be alone in the “democratic” world not to have a public broadcaster. Do we really have to sink this far?

    1. I don’t disagree. And the slippery slope argument applies. But we can’t just keep going down the road of more and more cuts to fund expansion into digital – where it competes with commerical radio anyway.

  3. sometimes you’ve got to serve the greater good and if quality sponsorship means RNZ can maintain its programme schedule and quality then so be it…it’s really just inverted snobbery to pretend that non-commercial always equates to total integrity control and to somehow be better than the rest…the horse has already bolted in the modern world and it’s now the ‘ survival of the fittest’…the new-look RNZ is brilliant and frisky and deserves whatever assistance it can get….strict parameters need to be applied to any potential sponsor…and that’s our people for today…now it’s back to ?? in the studio..

    1. I agree they are trying. I just worry RNZ is so caught up with digital they will end up cutting radio to funding it. Are you still in Whakatane?

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