Lordy Lordy, Lorde What were her managers thinking?

CAPTION: The Israeli bombing of Gaza, July 2014.

The debacle over Lorde playing in Tel Aviv says a lot about the sorry state of music industry marketing. Way back, somebody in Lorde’s management team decided the Devonport songstress should have an  image far beyond her ‘making fun’  danceable original music. She has been clever enough to support the idea, in a uniquely Kiwi kind self confidence.  She is the millennial with a mind of her own -a hero to the young, and to young women especially.

Peace !

 

Now, her managers have announced she will be playing in Tel Aviv in June, and there has been debate in the media whether this is smart amidst growing international tension of the issue of Israel’s approach. Others aligned with the Palestinian side insist it is not moral at any time and that Israel’s actions have been beyond th4e pale.  Indeed, New Zealand has played a key role in challenging Israel’s past action,  sponsoring a reprimand ion Israel n the UN, and infuriating the Israelis. The decision to juxtapose the Lorde brand with Israel at a time of growing international tensions and warnings of n infitada is strange timing. It may prove to be be another example of the flawless and deft-marketing. But, at the moment. it looks more daft than deft.

 

Stuff wrote: Fans of Lorde are calling her out for choosing to perform in Israel’s major city of Tel Aviv while the country is subject to an organised boycott movement.Lorde announced on her Twitter page that she would also perform in the Russian cities of Moscow and St Petersburg in mid-2018.The pro-Palestinian movement, called Boycott, Divestment, Sanctions (BDS), calls for the “freedom, justice and equality” of Palestinians under Israeli controlWhile some fans were pleased with the news, others weren’t shy to show their disappointment.”Don’t play in Tel Aviv while they have the Palestinians under a brutal occupation! 

The decision to visit Tel Aviv follows that the US government to move its Embassy to Jerusalem. Donald Trump’s decision has been a boon for Israel. Now amidst other musical boycott. the Lorde concert is – on a very small scale – another win. I’m sure her managers will have rationale. An experienced old musician is one thing. But Why do they put a 21 year old from Devonport in that position?

Lorde might see her appearance as healing. rather than incendiary. Certainly her biggest fans will agree with her decision , no matter what it is. Fan is short for fanatic after all..

Some Palestinian activists have complained she should play on the West Bank as well as Tel Aviv. But Tel Aviv will have a lot more wealthy fans than Ramallah. The best thing to hope for is that she finds somethining that turns marketing clufootedness into a smart dance move.

In any case, where is the line regarding musical boycotts? If you boycott musicians visiting Israel, should you do the same boycott of Sydney because of allegations about Manus Island? There is a danger boycott become censorship.

Nick Cave says musicians should not be bullied.

There have been other issues over musicians boycotts of Israel.Australian Nick Cave criticised the boycotts and said he was going to going ahead with his Israel concert, despite opposition from musical activists.

https://www.timesofisrael.com/the-peacemaking-power-of-lorde/

 

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