More Taxpayer Cash For Expanding Digital Video Firms Includes Official Release

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New Zealand On Air has released plans for a big shake-up in the way it hands out public money to producers and it allow digital media a bigger share of the funding pie. The New Zealand Herald media column this morning previewed the proposals which gives expanding digital media firms digital businesses such as  as NZME and The Spinoff. Currently digital video players are at a distinct disadvantage to established broadcasters. Under NZOA proposals the networks will still control big budget projects and allocations more than $500,000. That means the big dramas.  Networks have the ability to deliver on linear TV platforms (the main TV channels) and digitally through On Demand platforms. Combined these two provide big audiences. The focus on the number of bums on seats will also mean that they have big advantages for accessing the next run of allocations for taxpayer allocations of $100,000 to $500,000. The fundamental change to allocations has been inevitable for some time and TV networks have accepted the change. But two TV producers I spoke to were wary. Some believe it will open the door to content with lower production values and said thatNZ ON Air needs to improve its oversight on quality. Others reject that view as self serving and believe change – while substantial – is a stopgap measure, and more expansive change to the role for NZ ON Air will be needed the future. The new proposals are planned to take effect in mid 2017

The Herald media column speculating correctly on changes and is attached below:

http://www.nzherald.co.nz/john-drinnan/news/article.cfm?a_id=324&objectid=11714924,

 

 

 

 

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