What about a simulcast Mike for TVNZ Brekkie? Just An Idea

Caption. TVNZ breakfast was relaunched last year, but it has not lived up to hype and generous budgets, in my opinion.

OPINION

Some Leftie critics of Mike Hosking are ecstatic with TVNZ’s announcing yesterday he and Toni Street will not be on “Seven Sharp” next year. But some are making assumptions that Hosking will be gone from TVNZ altogether. That seems unlikely to me. 

I’ve never been a fan of Hosking on the prime time show. His skills honing in on issues are evident on his Newstalk ZB breakfast show, but they were never never utilised on Seven Sharp, where he played the flippant conservative grump.  There have been signs this year that his persona is old fashioned compared with Three’s “The Project”. Even Hosking’s co-host Toni and acting co-host Carolyn Robinson, have even alluded to it on air. TV One needs to attract younger viewers in prime time. Robinson and Pippa Wetzell have been better at countering Hosking’s dominanc  on-air than Toni has, in my opinion.

Let’s not forget that in 2014 Hosking and Toni Street created a lite but more newsy approach that saved Seven Sharp in the ratings, after the aborted 2013 format that tried to replicate The Project in Australia. It was a disaster. And the reversion to a more traditional format, saved the how, Greatly that he restored ratings, TVNZ gave Hosking more influence over the show.  It worked for awhile, but clearly Seven Sharp needs to freshen up.  But In my opinion TVNZ will not abandon him now.  But both TVNZ and MediaWorks faces a dramatic need to increase audiences and advertising revenue. TVNZ has plenty of taleny, I needs to cut cost. 

More to the point. I think TVNZ needs to do something wth its big budget, Breakfast show, which was launched last year with a bizarre level of media hype for Hillary Barry and  Jack Tame. Tame has held his ground. Barry had formerly been agood newsreader for Paul Henry and 3 News. But in my opinion she does n to have universal appeal a Breakfast TV host.  Despite a hit budget and promotion, Breakfast has not really delivered for TVNZ. in my view.

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Meantime, Duncan Garner an the team at Three’s AM shows, has been making progress in the winning the breakfast TV ratings. TVNZ has actively considered weatherman Sam Wallace forSeven Sharp, but that seems less likely with Toni Street departing . They are a team of NZME’s The Hit.

Toni Street and Sam Wallace are old together on the Hit, but Toni is leading Seven Sharp.

In my opinion, TVNZ could do worse than incorporating aspects of the Hosking radio show on Newstalk ZB into TVNZ Breakfast. Maybe as some form of simulcast If NZME and TVNZ coild find some wayto make it work. It might reduce the costs for Breakfast.

Next year, Hosking’s wife, Kate Hawkesby, will be taking over the early morning shift vacated by Rachel Smalley. I have no inside knowledge, but if there were attempt to merge the shows recreation of the Breakfast dream team of Hosking and Hawkesby in 2002 and  2003 that was a success on TVNZ. TVNZ could find a newsreader role for Barry. 

Jack Tame might be good for a new look Seven Sharp.

It’s just an idea. 

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