Bauer New Zealand chief executive Paul Dykzeul has been put in charge of Bauer Media Australia and New Zealand, the company has announced. He replaces Nick Chan who has left the company. Dykzeul has been CEO of Bauer Media New Zealand (formerly ACP Magazines) since 2007, returning home after spending 11 years in Sydney. During his time in Australia he held roles as director of international business and publisher for ACP.
Prior to that he was managing director of Murdoch Magazines before moving to Pacific Magazines in 2000 where he held the position of director of international licensing and operations, and publisher. He starts in the New Australia NZ role immediately and will relocate to Sydney.
Dykzeul was recently profiled by the Australasian media publication Mediaweek, excerpts below.
Bauer New Zealand chief executive Paul Dykzeul has split his career evenly on both sides of the Tasman working around 14 years in NZ and Australia. He returned to New Zealand in 2009 as chief executive of ACP, which was subsequently bought by Bauer in 2012. Straight-talking Dykzeul has a unique perspective on the similarities and differences between the two markets. The smaller more intimate Kiwi market is dominated by Bauer. Meanwhile, Australia is far more intense.
“It would be quite a different media landscape if News were here,” he told Mediaweek.
Dykzeul has a reputation as an old-style media manager in a local media scene mostly led by newcomers. When he returned he gained a reputation as a digital sceptic, closing a fashion website Runway Model which was popular in the fashion world but not a commercial success.
Bauer is turning Auckland city magazine Metro from a monthly to a bi-monthly publishing once every two months, it is understood. The change is believed to be linked to Bauer launching of a new weekly title that will be unveiled on Thursday. Metro has struggled a long time against shifts in the way people use media – all print publications have. Bauer has been ways for it to maintaining its share of advertising income. The end to publishing ten issues a year will be a loss for those of us who have seen it as at historical centre of Auckland’s media heritage. But many will be relieved the brand has survived to live again another form, albeit with fewer issues.
But the focus on current affairs did not lessen the financial challenges on the magazine,
Bauer NZ chief executive Paul Dykzeul would not give details on a new weekly for the eastern suburbs but on September 23 the Herald reported him saying the new magazine would not not intrude on Bauer’s existing titles.
The Herald Media column wrote:
“Among … other projects Bauer is developing a bi-monthly magazine based on the thoughts and celebrity of 2011 MasterChef winner Nadia Lim.
Lim is one of the founders and a shareholder in the food delivery firm My Food Bag. However the Nadia Lim magazine is a venture between her and Bauer, and does not involve My Food Bag.
Lim’s PR consultant, Deborah Pead, optimistically compared the magazine to O: The Oprah Magazine in the US.
The magazine would not be solely about food and would include travel and Lim’s stories about entrepreneurs,” Pead said.
Bauer New Zealand CEO Paul Dykzeul confirmed going bi-monthly was one of the options being considered and said details of a new weekly would likely be announced on Thursday.