Tag: BBC

Is Anybody Watching The ads? More ad time is the problem not the solution

Maybe the cheap and nasty ads are the ones we watch.

Having suffered saturation advertising on Kiwi television, many New Zealanders visiting Britain relished the civilized approach there. The BBC had no advertising and the commercial channels had severe limits. As a result, you watched more entertaining TV and paid more attention to the fewer ads you watched.

It seemed the Brits had devised a system that mixed commerciality with public service and the viewer was at the centre of the TV world. At around one twentieth the population, New Zealand could never afford such a system. Instead NZ developed a system that gave advertisers power over programming and allowed with generous taxpayer funding for mostly advertiser-friendly programming.

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