Tag: Fonterra

Richie McCaw’s big spin for Fonterra Using national hero for patsy questions is wrong

I’m taken aback by the latest PR campaign for Fonterra where “Richie McCaw asks the Tough Questions.” Is this really what has New Zealand’s most admired man and most valued sponsorship property has come to? In a series of videos for Fonterra, “Ambassador” Richie McCaw calls in for chats with dairy farmers at 4.31 am  – in the video above it’s with his sister and brother in law, who are very happy to be part of Fonterra.

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