Tag: Marketing

Down Time In Provincial Print

Caption: The art deco Daily Telegraph building symbolised the steady, secure nature of provincial newspapers in the 1980s.

An old journalist colleague of mine, Mike Johansson and has a unique take of the changes facing print media. He started out as a cadet reporter at the now defunct Napier Daily Telegraph in what is now remembered as a strong and stable era for New Zealand print journalism.  Provincial newspapers were buoyed by classified advertising and had enough resources to sustain a rounds system that covered local news with some detailed understanding. He also worked as a sub-editor at The Press, in Christchurch, in what was, in retrospect, a golden era.

Johansson earned a Rotary scholarship to the prestigious S.I. Newhouse School of Communications at Syracuse University in Upstate New York and after that he made a career nearby at the Democrat and Chronicle in Rochester owned by the giant Gannett Corporation.

“In 1986 when I landed in Syracuse, readership was in very slow decline,” he says.

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