RNZ returns to its regular schedule on Monday – declaring an end to a four week summer when the world allegedly stops spinning for us all to catch our breath. Locally, its a time when politics and business slow down allowing local media operate on a skeleton staff for a couple of weeks. RNZ takes that a step further. It always restarts programming year on Wellington Anniversary Day, after what is effectively a month long break. Its a week too long. National Radio has been missing in action this week. The world is in upheaval due to Trump. Morning Report will return on Monday with the world utterly changed.
Caption: Morning Report has improved.
RNZ is damned if it rates poorly and damned if it rates well. RNZ did well in the latest second radio ratings survey from new research firm GfK recently, including growth in Morning Report and Checkpoint. It appears that online growth has resulted in an increase in the radio audience, which suggests a strategic success. Yet you will not see RNZ heavily promoting the win by rubbing it in noses of individual commercial radio stations in promotions