Caption: Morning Report has improved.
RNZ is damned if it rates poorly and damned if it rates well. RNZ did well in the latest second radio ratings survey from new research firm GfK recently, including growth in Morning Report and Checkpoint. It appears that online growth has resulted in an increase in the radio audience, which suggests a strategic success. Yet you will not see RNZ heavily promoting the win by rubbing it in noses of individual commercial radio stations in promotions