CAPTION: Newspapers and pay TV are in an Olympian tussle.
They claim that the agreement requires them to sign away fair dealing rights for the Games. Sky insists that is because it is offering more than fair dealings anyway. Sky also insists it is giving away more than other video rights holders and is offering to sell further rights. The terms 0f those sales are not clear. In my opinion this appears to be something of a public relations play by the newspaper companies which are taking the high ground claiming they are staying home as a matter of journalist integrity.
Sky TV spokeswoman Kirsty Way said that if media took more than their allotted free video content, Sky would seek an injunction to stop them.