TV3 Rebrands As Three

MediaWorks has unveiled a rebrand of Tv3. The new look channel starts tomorrow and its promotion includes changing the TV3 to “Three” using fresh fonts while focusing on familiar shows such as Seven Days, Newshub and its’ news products. Starting soon will be the comedy-news show “The Project” at 7pm and “The AM Show” replacing Paul Henry on radio and TV. It is the first time that TV3 has been rebranded since 2003, and in my view, TV3 will be hoping it marks a turning point from a tough period in 2014 and 2015 with Mark Weldon at the helm. Last year, Tv3 parent company MediaWorks established a more stable management structure. But this is a tough time for free-to-air television and TV3 is trying to recover and increase it’s share of advertising revenue.



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